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Flavors & Fragrances

Flavors affect both the sense of taste and smell, whereas fragrances affect only smell. Flavors are taste enhancers for the food and beverage industries, including juices, biscuits, ice creams, etc. Fragrances are smell enhancers used for cleaning chemicals and cosmetics, including detergents, shampoos, etc. These spices and fragrances are called flavoring agent.
Fragrance or spice refers to the material with an aromatic odor itself. Spices, according to different sources, can be divided into natural and artificial spices. Natural spices also include animal and vegetable spices with food production mainly using vegetable spices. Artificial spice is compound made from the synthesis reaction of raw materials including petrochemical products and coal tar products. Fragrance is compound spices made from several or dozens of spices via diluent blending. Strictly speaking, spices generally refer to the raw material used for making fragrance and are rarely used directly in food. Fragrance is instead an important raw material directly used to increase the food flavor.
Fragrance and flavor substances are comparatively strong-smelling organic compounds with characteristic, usually pleasant odors. The odors of single chemical compounds are extremely difficult to describe unequivocally. The odors of complex mixtures are often impossible to describe unless one of the components is so characteristic that it largely determines the odor or flavor of the composition. Although an objective classification is not possible, an odor can be described by adjectives such as flowery, fruity, woody, or hay-like, which relate the fragrances to natural or other known products with similar odors. Such as, pure ethyl cinnamate has a fruity and balsamic odor.
Synthetic fragrances is a mimic of the natural flavors manufactured using science and technology by human beings. Currently, there are already 5000 kinds of Synthetic fragrances in the world with 400 kinds of them belonging to commonly used products. Synthetic fragrances industry has become an important part of fine organic chemical industry. Wuhan Landmark offers a variety of synthetic aroma chemicals to the flavor and fragrance industries, such as cinnamic acid, cinnamic alcohol, cinnamaldehyde. The company produces flavor and fragrance ingredients using the highest industry standards for purity and quality. Their people - passionate, creative, and expert in their fields - combine creativity, brand understanding and consumer insights with focus on R&D and innovation bringing customers unique offerings that differentiate their products in the marketplace.

Select a chemical name below to view more details:
Product Name Description CAS NO. Flavor/Fragrance
Cinnamic Acid Used as an aromatic mixture in soaps, shampoos, washing powders, and daily cosmetics. Used in apple flavor, cherry flavor, fruit flavor, and floral fragrance.  140-10-3 Cinnamon, honey, spicy, floral, sweet
Cinnamic Alcohol Ingredient in the form of a colorless, crystalline solid with hyacinth-like balsamic aroma. Versatile raw material for numerous derivatives and several pharmaceuticals. Valuable component in perfume compositions. 104-54-1 Spicy, oriental
Cinnamaldehyde Widely used, flavoring ingredient. Versatile raw material for derivatives such as cinnamic alcohol, 3-phenylpropanol, cinnamonitrile, and in certain agricultural applications. 104-55-2 Cinnamon, spicy, oriental
Methyl cinnamate Used to blend oriental floral fragrances such as carnations, cherries, strawberries and grapes. It is used in soaps, detergents, flavors and pastries 103-26-4 Balsamic, spicy, oriental 
3-Phenyl-1-propanol Ingredient used in soaps, home care, and foods. 122-97-4 Balsamic, spicy, oriental
Ethyl cinnamate Used for the preparation of strawberry, raspberry and plum, cherry and other type of flavor.  103-36-6 Sweet, balsamic, spice, cinnamic, fruity and powdery
3-Phenylpropionic acid Widely used for flavoring, food additives, spices, fragrance, and medicines as it acts as a fixative agent, or a preservative. 501-52-0 Rose; sweet
Propyl Cinnamate Used to prepare high-grade flavors such as beverages, candy, food and daily cosmetics 7778-83-8 Fruity, balsamic
Cinnamyl acetate Used in the manufacture of shampoos, decorative cosmetics, soaps, fine fragrances and other toiletry items 203-121-9 Spicy, cinnamon, sweet, balsamic
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